
Vice President Digital Sales (m/w/d)
- E.ON Energie Deutschland GmbH
- Hybrid, Permanent contract
- Full or part time, Jobsharing
E.ON Energie Deutschland GmbH
Bei E.ON zählt Vielfalt. Wir heißen alle Menschen willkommen und sind überzeugt, dass Unterschiede uns stärker machen. Wir leben unsere inklusive und vielfältige Unternehmenskultur!
Wir wollen, dass unsere Jobs zu jeder Lebenssituation passen. Deshalb bieten wir eine Beschäftigung wahlweise in Voll- oder Teilzeit und im Tandem an.
Gemeinsam haben wir die Möglichkeit die Zukunft der Energie zu gestalten, denn keiner von uns ist so stark wie wir alle.
Vice President Digital Sales (m/w/d)
Job description
Deine Mission
Der Vice President Digital Sales verantwortet den digitalen Vertrieb end-to-end und treibt profitables Wachstum über alle relevanten Online-Kanäle. Die Rolle umfasst die Führung und Weiterentwicklung einer Organisation mit rund 50 Mitarbeitenden, die Steuerung der digitalen Akquise über mehrere Teams hinweg sowie die Entwicklung wirkungsvoller Strategien zur Kundenbindung und Steigerung des Kundenwerts. Im Fokus steht die konsequente Weiterentwicklung des digitalen Vertriebs als zentraler Wachstumstreiber des Unternehmens – von datengetriebenen Performance-Kampagnen bis hin zur kontinuierlichen Optimierung der Customer Journey und digitalen Vertriebsplattformen.
Dein Spielfeld
Digitalen Vertrieb ganzheitlich steuern & skalieren
Du gibst die Richtung für den digitalen Vertrieb end-to-end vor und sorgst dafür, dass Wachstum, Effizienz und ROI über alle Kanäle hinweg messbar gesteigert werden
Digitale Vertriebskanäle und Partner-Ökosysteme entwickeln
Vergleichsportale, Affiliates, Loyalty-Programme und B2B2C-Partnerschaften richtest Du strategisch aus, verhandelst Wachstumspotenziale und bringst neue Partner erfolgreich an den Start
Performance Marketing & Full-Funnel-Kampagnen orchestrieren
Full-Funnel-Kampagnen führst Du von Awareness bis Conversion zusammen und setzt Performance Marketing so ein, dass Skalierung und Profitabilität Hand in Hand gehen
Customer Growth & Retention vorantreiben
In Deiner Verantwortung liegt es, Cross- & Up-Selling sowie Retention konsequent auszubauen und datenbasierte Insights in spürbare Verbesserungen von Customer Experience und Kundenwert zu übersetzen
Website als zentrale Sales-Plattform entwickeln
eon.de positionierst Du als führenden Conversion- und Vertriebskanal, stärkst Journey, UX und Personalisierung und stellst Content, Struktur und Governance unter regulatorischen Anforderungen sauber auf
Daten, Technologie & AI strategisch einsetzen
Tracking, Attribution und MarTech-Strukturen entwickelst Du kontinuierlich weiter und stellst sicher, dass datenbasierte Entscheidungen entlang des gesamten Funnels möglich sind
Ein ausgeprägtes Verständnis für neue Technologien – insbesondere im Bereich AI, GenAI und automatisierter Entscheidungsmodelle – ermöglicht es Dir, Innovationen frühzeitig zu bewerten, strategisch einzuordnen und gezielt in skalierbare Vertriebs- und Marketingprozesse zu überführen
Organisation führen & Transformation gestalten
Mit klarer Führung baust Du eine leistungsstarke, datengetriebene Organisation weiter aus, entwickelst Talente und verankerst die digitale Transformation nachhaltig in Strukturen, Arbeitsweisen und Ergebnissen
Bist Du unser Playmaker?
Akademisches Fundament im relevanten Umfeld
Du verfügst über ein abgeschlossenes Studium in Betriebswirtschaft, Marketing, Digitalisierung, Wirtschaftsinformatik oder eine vergleichbare Qualifikation
Langjährige Führungserfahrung im digitalen Vertrieb
Mehrjährige Erfahrung im digitalen Vertrieb, E-Commerce, Growth oder Performance Marketing sowie mindestens 5–8 Jahre Führungserfahrung ermöglichen es Dir, komplexe Organisationen sicher zu steuern und weiterzuentwickeln
Idealerweise bringst Du Erfahrung aus der Energiebranche mit, alternativ aus vergleichbaren, digital geprägten und wettbewerbsintensiven Branchen wie E-Commerce, Telekommunikation, Mobility, Insurance, Financial Services oder Plattform- und Subscription-Geschäftsmodellen
Erfolge in der Skalierung digitaler Geschäftsmodelle
Du hast nachweisbare Erfolge in der Skalierung von Online-Sales, der Optimierung von Conversion Funnels und im Aufbau datengetriebener Vertriebsorganisationen erzielt
Exzellenz in Performance Marketing & MarTech
Performance Marketing, Web Analytics, Attribution sowie moderne Marketing-Technologien wie CDP oder Marketing Automation setzt Du sicher ein, um datenbasierte Entscheidungen auf höchstem Niveau zu treffen
Starke Kompetenz in Partner- und Plattformmodellen
Digitale Ökosysteme, Plattformstrategien und Partnersteuerung gehören zu Deinem Erfahrungsschatz, sodass Du nachhaltige Kooperationen erfolgreich entwickelst und steuerst
Strategisches Denken & unternehmerische Orientierung
Dein Handeln ist klar KPI- und ergebnisorientiert, während Du gleichzeitig langfristige Wachstumsstrategien entwickelst und komplexe Zusammenhänge schnell erfasst
Transformation & Innovation aktiv gestalten
Eine hohe Affinität zu neuen Technologien – insbesondere im Bereich AI, GenAI und datengetriebene Entscheidungsmodelle – zeichnet Dich aus und treibt Dein Handeln maßgeblich
Du erkennst technologische Entwicklungen frühzeitig, bewertest deren strategisches Potenzial und überführst sie gezielt in skalierbare Marketing- und Vertriebsprozesse
Gleichzeitig befähigst Du Deine Organisation, neue Technologien produktiv einzusetzen und nachhaltige Wettbewerbsvorteile daraus zu realisieren
Kommunikation auf Top-Management-Niveau
Du trittst sicher auf Senior-Management- und C-Level-Ebene auf, vermittelst komplexe Inhalte klar und überzeugend und kommunizierst souverän auf Deutsch (C1-Niveau) sowie Englisch mindestens auf B2-Niveau
Unser Energie-Paket für dich
- Ein innovatives und dynamisches Umfeld zur Gestaltung einer nachhaltigen Energiewelt von Morgen
- Eine professionelle und freundliche Arbeitsatmosphäre mit Du-Kultur auf allen Hierarchieebenen
- Eine spannende, exponierte Führungsaufgabe mit einem attraktiven Vergütungspaket inklusive Long- und Short- Term Incentives und privater Dienstwagennutzung
- Entwicklungsperspektiven in einem internationalen, innovativen und auf Langfristigkeit ausgelegten DAX Konzern
- Attraktive finanzielle Zusatzleistungen, z. B. in Form von betrieblicher Altersvorsorge, Health-Check-ups, uvm.
Inclusion
It is important to us that people with disabilities have access to a fair application process, providing them with an opportunity to shine. Therefore, our representative body for severely disabled people will be included in the process from an early stage. Please let us know via the application form if you require technical or organisational adjustments during the application process. We will strive to make the required aids available.
Should you not be able to apply online and want to speak someone in person, please contact your local recruiter.
What else you should know:
| Type of contract: | Permanent contract |
|---|---|
| Employment type: | Full or part time, Jobsharing |
| Work Model: | Hybrid |
| Company: | E.ON Energie Deutschland GmbH |
| Job number: | 244414 |
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Rightly seen: we have received multiple awards as an employer!
We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.

Any questions?
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Application process
Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.
Online application
Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.
Interview
In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.
Contract and onboarding
Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.
We value and foster diversity
Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.
In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.
And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.
Behind the scenes
At E.ON we are convinced that good energy connects. Get to know the people at E.ON, find out what we stand for and what topics you can work on with us.
Time for Action
Climate change is the global challenge of our time. Find out how E.ON is committed to building a CO2-free, digital energy world.
Kununu
We have already received several awards for our commitment as an employer - including in the areas of women and family friendliness and as a "Top Company" from the employer rating platform kununu.
Hybrid Working
For the most part, we have a hybrid working model in place where we work partly in the office and partly from home, depending on the task. This supports your work-life balance and protects the environment. We value personal exchange just as much as digital opportunities for collaboration, and we’ll provide you with the equipment and digital tools you need to do your job well. Please contact your recruiter to learn more about the working options of your desired position.
Welcome to Munich
A great workplace drives motivation and energy. Discover our office in Munich and how your new workplace can inspire you to be a playmaker every day.
E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.
What makes E.ON stand out as an employer
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.


