Senior Social Media Expert Always-on Kommunikation, Schwerpunkt neue Kanäle (m/w/d)
E.ON Energie Deutschland GmbH
Hybrid, Permanent contract
Full or part time, Jobsharing
Senior Social Media Expert Always-on Kommunikation, Schwerpunkt neue Kanäle (m/w/d)Senior Social Media Expert Always-on Kommunikation, Schwerpunkt neue Kanäle (m/w/d)
Job description
Unser Team
Unser Team hat das Ziel, die Sichtbarkeit und Attraktivität der Marke E.ON in digitalen Kanälen strategisch und kreativ zu stärken. Durch datengetriebene Inhalte und innovative Kampagnen vermitteln wir relevante Markenbotschaften zielgerichtet an unsere Kernzielgruppen. Gemeinsam schaffen wir „Mental Availability“ für die Energiewendelösungen und erleichtern so den Einstieg in den Sales Funnel.
Dein Spielfeld
Social Media Strategie weiterentwickeln
Du entwickelst die holistische Social Media Strategie weiter und bindest die für 2026 priorisierten zusätzlichen Kanäle TikTok und Reddit ein
Always-On Kommunikation verantworten
Die eigenverantwortliche Konzeption und Umsetzung der Always-On Kommunikation sowie die Übernahme des Redaktionsprozesses für alle oder ausgewählte Kanäle liegen in deiner Hand
Kommunikation und Kanäle optimieren
Du optimierst kontinuierlich die Social Media Kommunikation und Kanäle auf Basis von Performance Kennzahlen und Business-KPIs
Content Marketing Formate entwickeln
In enger Zusammenarbeit mit Influencern, Content Creators und Produktionsagenturen entwickelst du relevante und differenzierende Content Marketing Formate
Realtime Kommunikation skalieren
Du betreust und skalierst den Ansatz für Realtime Kommunikation gemeinsam mit den Kollegen der PR
Stakeholder beraten
Die selbständige und zielgerichtete Beratung von Stakeholdern in allen Social Media-Belangen sowie die Rolle als Single Point of Contact und strategischer Ansprechpartner für die Kollegen der PR gehören zu deinem Aufgabenfeld
KI-Strategie implementieren
Du entwickelst und implementierst eine KI-Strategie zur prozessübergreifenden Erstellung, Aussteuerung und Optimierung von Always-on Content
Bist Du unser Playmaker?
Abgeschlossenes Studium
Ein Studium in Marketing, Kommunikationswissenschaften, Medienmanagement, Journalismus oder einem vergleichbaren Bereich bildet die Grundlage für deinen Erfolg
Umfassende Berufserfahrung
Du bringst umfassende Erfahrung im Social Media Umfeld mit, idealerweise im strategischen und operativen Social Media Marketing, gerne auch mit Agenturerfahrung
Fachliches und technisches Know-how
Exzellentes Know-how gängiger Social Media Kanäle inklusive TikTok und Reddit zeichnet dich aus
Erfahrung mit Tools und Kennzahlen
Fundierte Erfahrung im Umgang mit Social Media Tools sowie den wichtigsten Social Media-Kennzahlen und deren Interpretation bringst du mit
Always-on Kommunikation für Großunternehmen
Du hast umfassende Erfahrung in der Betreuung der Social Media Always-on Kommunikation von Großunternehmen
Gespür für zielgruppengerechte Kommunikation
Ein sehr gutes Gespür für zielgruppen- und kanalgerechte Social Media Kommunikation ist Teil deiner Stärken
Interesse an Energie-Themen
Du interessierst dich für Energie und Energie-Produkte und bist bereit, dich in diesen Themenfeldern selbständig weiterzuentwickeln
Projektmanagement und Zusammenarbeit
Ausgeprägte Projektmanagement-Skills und Erfahrung in cross-funktionaler Zusammenarbeit runden dein Profil ab
Kommunikation & Sprachkenntnisse
Du kommunizierst sicher auf Deutsch (C1) und Englisch (mindestens B2) und kannst komplexe Inhalte zielgruppengerecht vermitteln
Unser Energie-Paket für Dich
- Ein innovatives Umfeld zur Gestaltung einer nachhaltigen Energiewelt von Morgen
- Flexible Arbeitszeiten und hybrides Arbeitsmodell zur Förderung der Work-Life-Balance
- Möglichkeiten für Workation im europäischen Ausland, Sabbatical oder zusätzliche Urlaubstage
- Ein agiles Arbeitsumfeld mit interdisziplinärer Zusammenarbeit, flachen Hierarchien und Du-Kultur
- Vielfältige Lern- & Weiterbildungsangebote, Förderprogramme und Entwicklungsmöglichkeiten im Konzern
- Attraktive finanzielle Zusatzleistungen, z.B. betriebliche Altersvorsorge und vermögenswirksame Leistungen
- Zahlreiche Vergünstigungen, z.B. Mitarbeiteraktienprogramm, E.ON Leasing Bike/Car, EGYM Wellpass, Ferienwohnungen, Mitarbeiterrabatte bei bekannten Marken und Anbietern
Inclusion
It is important to us that people with disabilities have access to a fair application process, providing them with an opportunity to shine. Therefore, our representative body for severely disabled people will be included in the process from an early stage. Please let us know via the application form if you require technical or organisational adjustments during the application process. We will strive to make the required aids available.
Should you not be able to apply online and want to speak someone in person, please contact your local recruiter.
What else you should know:
| Type of contract: | Permanent contract |
|---|---|
| Employment type: | Full or part time, Jobsharing |
| Work Model: | Hybrid |
| Company: | E.ON Energie Deutschland GmbH |
| Job number: | 241840 |
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Rightly seen: we have received multiple awards as an employer!
We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.
Any questions?
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Application process
Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.
Online application
Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.
Interview
In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.
Contract and onboarding
Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.
We value and foster diversity
Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.
In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.
And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.
Behind the scenes
At E.ON we are convinced that good energy connects. Get to know the people at E.ON, find out what we stand for and what topics you can work on with us.
Perfecting the Customer Experience
Nina, Senior Digital Transformation Manager
Nina's goal: to provide our customers with the perfect online experience. Find out how Nina and her team have gathered knowledge from different E.ON regions to improve the customer experience.
Kununu
We have already received several awards for our commitment as an employer - including in the areas of women and family friendliness and as a "Top Company" from the employer rating platform kununu.
Hybrid Working
For the most part, we have a hybrid working model in place where we work partly in the office and partly from home, depending on the task. This supports your work-life balance and protects the environment. We value personal exchange just as much as digital opportunities for collaboration, and we’ll provide you with the equipment and digital tools you need to do your job well. Please contact your recruiter to learn more about the working options of your desired position.
E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.
Together into a green energy future
What makes E.ON stand out as an employer
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
