Data Driven Campaign Manager (m/w/d)
- E.ON Energie Deutschland GmbH
- Hybrid, Fixed-term contract
- Full or part time
E.ON Energie Deutschland GmbH
Data Driven Campaign Manager (m/w/d)
Job description
Deine Mission
Als Data Driven Campaign Manager planst, steuerst und optimierst Du datenbasierte Retention- und Loyalisierungskampagnen wertorientiert. Durch gezielte Analysen und Automatisierung steigerst Du die Kampagnenperformance messbar und stellst die zielgerichtete Ansprache relevanter Zielgruppen sicher.
Dein Spielfeld
Kampagnen operativ planen und steuern
Du übernimmst die operative Planung, Aussteuerung und das Reporting der jeweiligen Kampagne und erzielst greifbare Ergebnisse
Kommunikationsmittel und Abschlusstrecken erstellen
In Deiner Verantwortung liegen die Erstellung und das Einbriefen von Kommunikationsmitteln, Next Best Actions und Abschlusstrecken, um herausragende Kundenergebnisse zu erzielen
Datenanalysen und Zielgruppeninsights nutzen
Datenanalysen und Zielgruppeninsights bindest Du ein, um die Strategie kontinuierlich zu optimieren und innovative Lösungen voranzutreiben
Marketingautomatisierung und A/B-Tests betreuen
Zu Deinem Aufgabenbereich gehören die Betreuung von Marketingautomatisierung, E-Mail-Kampagnen und A/B-Tests zur Steigerung der Kampagnenperformance
Performance-Dialoge unterstützen und Gegensteuerungsmaßnahmen umsetzen
Du arbeitest an Performance-Dialogen mit, identifizierst Gegensteuerungsmaßnahmen für Deine Kampagnen und führst diese durch
Bist Du unser Playmaker?
Studium im relevanten Bereich
Ein laufendes oder abgeschlossenes Studium in Marketing, Wirtschaftswissenschaften, Betriebswirtschaft, Kommunikation oder einem vergleichbaren Studiengang bildet die fachliche Basis
Kampagnenmanagement
Gute Kenntnisse der Kampagnenmanagementprozesse ermöglichen Dir das operative Aufsetzen und Durchführen von Kampagnen
Dialogmarketing
Erfahrung im Dialogmarketing bringst Du mit
Messung von Kampagneneffekten
Du bist in der Lage, Kampagneneffekte durch A/B-Tests oder Performance-Kennzahlen messbar zu machen
So bringst Du Dich ins Spiel
Analytisches und datengetriebenes Arbeiten
Mit starken analytischen Fähigkeiten und einem datengetriebenen Arbeitsstil nutzt Du Datenanalysen, Zielgruppeninsights und Messergebnisse für die Kampagnenarbeit
Eigenverantwortung und Struktur
Herausforderungen gehst Du eigenverantwortlich, proaktiv und strukturiert an
Umsetzungs- und Lösungsorientierung
Mit Deiner Hands-on-Orientierung packst Du Aufgaben aktiv an und bringst die Bereitschaft mit, innovative Lösungen zu entwickeln
Cross-funktionale Zusammenarbeit
Du arbeitest teamorientiert mit Marketing, Sales, Produktteams und anderen Bereichen zusammen
Klare Kommunikation
In der Zusammenarbeit kommunizierst Du klar, empathisch und überzeugend
Deine technischen Grundlagen
Marketingautomatisierung und E-Mail-Kampagnen
Du betreust Marketingautomatisierung und E-Mail-Kampagnen im Rahmen der operativen Kampagnensteuerung
A/B-Tests und Performance-KPIs
A/B-Tests und Performance-Kennzahlen, sogenannte Key Performance Indicators (KPIs), nutzt Du, um Kampagneneffekte messbar zu machen und die Kampagnenperformance zu steigern
Next Best Actions und Abschlusstrecken
Du erstellst beziehungsweise briefst Next Best Actions und Abschlusstrecken ein
Sprachkenntnisse
Deutsch
Deutschkenntnisse auf C1-Niveau
Englisch
Englischkenntnisse auf mindestens B2-Niveau
Unser Energie-Paket für Dich
- Ein innovatives Umfeld zur Gestaltung einer nachhaltigen Energiewelt von Morgen
- Flexible Arbeitszeiten und hybrides Arbeitsmodell zur Förderung der Work-Life-Balance
- Möglichkeiten für Workation im europäischen Ausland, Sabbatical oder zusätzliche Urlaubstage
- Ein agiles Arbeitsumfeld mit interdisziplinärer Zusammenarbeit, flachen Hierarchien und Du-Kultur
- Vielfältige Lern- & Weiterbildungsangebote, Förderprogramme und Entwicklungsmöglichkeiten im Konzern
- Attraktive finanzielle Zusatzleistungen, z. B. betriebliche Altersvorsorge und vermögenswirksame Leistungen
- Zahlreiche Vergünstigungen, z. B. Mitarbeiteraktienprogramm, E.ON Leasing Bike/Car, EGYM Wellpass, Ferienwohnungen und Mitarbeiterrabatte bei bekannten Marken und Anbietern
Inclusion
It is important to us to ensure that people with disabilities have a fair recruitment process in which they can demonstrate their best qualities. For this reason, our representative for people with severe disabilities is involved in the process at an early stage. Please let us know via the application form if you require any technical or organisational adjustments for the recruitment process. We will be happy to provide these.
If you are unable to apply online and would like to speak directly with someone, please contact the recruiter.
What else you should know:
- Type of contract:
- Fixed-term contract
- Employment type:
- Full or part time
- Work Model:
- Hybrid
- Company:
- E.ON Energie Deutschland GmbH
- Job number:
- 954
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Data protection
Additional information can be found here.
Rightly seen: we have received multiple awards as an employer!
We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.
Any questions?
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Application process
Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.
Online application
Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.
Interview
In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.
Contract and onboarding
Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.
We value and foster diversity
Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.
In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.
And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.
Campus Tour
Get an impression of our campus in Essen.
Welcome to Munich
A great workplace drives motivation and energy. Discover our office in Munich and how your new workplace can inspire you to be a playmaker every day.
E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.
What makes E.ON stand out as an employer
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
