Senior Social Media Expert Paid Media & Automation (AI) (m/w/d)
E.ON Energie Deutschland GmbH
Hybrid, Permanent contract
Full or part time, Jobsharing
Senior Social Media Expert Paid Media & Automation (AI) (m/w/d)Senior Social Media Expert Paid Media & Automation (AI) (m/w/d)
Job description
Unser Team
Unser Team hat das Ziel, die Sichtbarkeit und Attraktivität der Marke E.ON in Social Media Kanälen strategisch und kreativ zu stärken. Durch datengetriebene und innovative Kampagnen adressieren wir die relevante Zielgruppe gezielt mit Produktbotschaften und führen sie aktiv durch den Sales Funnel.
Dein Spielfeld
Ganzheitliche Paid Media Planung
Du entwickelst und steuerst die strategische Paid Media Planung für alle Social Media Kanäle und Kampagnen, einschließlich TikTok und Reddit, und setzt innovative Lösungen ein, um neue Maßstäbe zu setzen
Optimierung und Innovation im Kampagnenprozess
Ein integrierter Ansatz zur Content-Erstellung und ein strategischer Test & Learn-Prozess werden von dir aufgebaut, um kontinuierlich herausragende Kundenergebnisse zu erzielen und Trends schneller als die Konkurrenz zu nutzen
Creative Targeting weiterentwickeln
Du evaluierst und entwickelst den bestehenden Targeting-Ansatz weiter, indem du kreative und datenbasierte Methoden einsetzt, um die Bedürfnisse unserer Zielgruppen tiefgehend zu antizipieren
Messkonzepte gestalten
Ein durchgängiges, Funnel-Stufen übergreifendes Messkonzept wird von dir eingerichtet, um den Brand Impact auf den Sales Funnel messbar zu machen und datenbasierte Entscheidungen zu treffen
Influencer Marketing und Daily Dialog integrieren
Du entwickelst Konzepte zur aktiven Einbindung von Daily Dialog und Influencer Marketing in den Sales Funnel und baust starke Partnerschaften auf, um neue Möglichkeiten zu erschließen
KI-Strategie vorantreiben
Die Entwicklung und Implementierung einer KI-Strategie zur Erstellung, Aussteuerung und Optimierung von Paid Social Kampagnen liegt in deiner Hand – du führst Digitalisierung und Innovation an
Bist Du unser Playmaker?
Abgeschlossenes Studium
Ein Studium in BWL, Marketing, Kommunikationswissenschaften oder einem vergleichbaren Bereich bildet die Grundlage für deinen Erfolg
Langjährige Berufserfahrung
Mindestens sieben Jahre Erfahrung in der Bewerbung und Optimierung von Social Media Kampagnen, idealerweise auf Agentur- und Kundenseite, zeichnen dich aus. Du übernimmst Verantwortung und erzielst greifbare Ergebnisse
Plattform- und Trendkompetenz
Ein tiefes Verständnis für Plattformmechanismen (Instagram, LinkedIn, TikTok, Facebook, YouTube, Reddit) sowie für neue Social-Media-Trends und die Fähigkeit, innovative Technologien zur Optimierung von Betriebsabläufen einzusetzen
Expertise in TikTok und Reddit
Du hast nachweisbare Erfahrung in der Entwicklung und Umsetzung von Bewerbungskonzepten für TikTok und Reddit und bist mutig genug, neue Wege zu gehen
Automatisierung und KI
Die Automatisierung von Paid Media Prozessschritten mithilfe von KI-Lösungen ist Teil deiner täglichen Arbeit – du hinterfragst den Status quo und führst neue Arbeitstechniken ein
Projektmanagement und Zusammenarbeit
Ausgeprägte Projektmanagement-Skills und Erfahrung in cross-funktionaler Zusammenarbeit ermöglichen dir, effektiv mit anderen zu wachsen und Wissen aktiv zu teilen
Kommunikation & Sprachkenntnisse
Du übersetzt komplexe Inhalte in zielgruppenorientierte, visuell ansprechende Formate und kommunizierst sicher auf Deutsch (C1) und Englisch (mindestens B2), um Beziehungen zu Kunden und Kollegen zu pflegen und Vertrauen aufzubauen
Unser Energie-Paket für Dich
- Ein innovatives Umfeld zur Gestaltung einer nachhaltigen Energiewelt von Morgen
- Flexible Arbeitszeiten und hybrides Arbeitsmodell zur Förderung der Work-Life-Balance
- Möglichkeiten für Workation im europäischen Ausland, Sabbatical oder zusätzliche Urlaubstage
- Ein agiles Arbeitsumfeld mit interdisziplinärer Zusammenarbeit, flachen Hierarchien und Du-Kultur
- Vielfältige Lern- & Weiterbildungsangebote, Förderprogramme und Entwicklungsmöglichkeiten im Konzern
- Attraktive finanzielle Zusatzleistungen, z.B. betriebliche Altersvorsorge und vermögenswirksame Leistungen
- Zahlreiche Vergünstigungen, z.B. Mitarbeiteraktienprogramm, E.ON Leasing Bike/Car, EGYM Wellpass, Ferienwohnungen, Mitarbeiterrabatte bei bekannten Marken und Anbietern
Inclusion
It is important to us that people with disabilities have access to a fair application process, providing them with an opportunity to shine. Therefore, our representative body for severely disabled people will be included in the process from an early stage. Please let us know via the application form if you require technical or organisational adjustments during the application process. We will strive to make the required aids available.
Should you not be able to apply online and want to speak someone in person, please contact your local recruiter.
What else you should know:
| Type of contract: | Permanent contract |
|---|---|
| Employment type: | Full or part time, Jobsharing |
| Work Model: | Hybrid |
| Company: | E.ON Energie Deutschland GmbH |
| Job number: | 242031 |
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Rightly seen: we have received multiple awards as an employer!
We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.
Any questions?
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Application process
Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.
Online application
Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.
Interview
In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.
Contract and onboarding
Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.
We value and foster diversity
Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.
In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.
And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.
Behind the scenes
At E.ON we are convinced that good energy connects. Get to know the people at E.ON, find out what we stand for and what topics you can work on with us.
Perfecting the Customer Experience
Nina, Senior Digital Transformation Manager
Nina's goal: to provide our customers with the perfect online experience. Find out how Nina and her team have gathered knowledge from different E.ON regions to improve the customer experience.
Kununu
We have already received several awards for our commitment as an employer - including in the areas of women and family friendliness and as a "Top Company" from the employer rating platform kununu.
Hybrid Working
For the most part, we have a hybrid working model in place where we work partly in the office and partly from home, depending on the task. This supports your work-life balance and protects the environment. We value personal exchange just as much as digital opportunities for collaboration, and we’ll provide you with the equipment and digital tools you need to do your job well. Please contact your recruiter to learn more about the working options of your desired position.
E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.
Together into a green energy future
What makes E.ON stand out as an employer
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
