Senior Referent (m/w/d) Social Media - Paid Social
- E.ON Energie Dialog GmbH
- Hybrid, Fixed-term contract
- Full time
E.ON Energie Dialog GmbH
Die E.ON Energie Dialog GmbH, ein Unternehmen des E.ON Konzerns, ist auf Dienstleistungen in den Bereichen Kundenkontaktmanagement und Lieferantenwechsel spezialisiert. Wir gestalten die Energiezukunft, indem wir stets für unsere Kunden da sind und passende Energielösungen in jedes Zuhause bringen. Mit einem starken, engagierten Team und exzellentem Service sorgen wir dafür, dass neue Energie funktioniert. It’s on us.
Senior Referent (m/w/d) Social Media - Paid Social
Job description
Social-Media-Skills. Real-Life-Impact.
Du hast die Fähigkeiten, etwas zu verändern? Bei uns findest du die passenden Aufgaben. Gemeinsam verhelfen wir 100 % erneuerbarer Energie überall da zum Durchbruch, wo sie gebraucht wird. Entdecke, welche Power in dir steckt!
Übernimm bei uns als Senior Referent (m/w/d) Social Media - Paid Social die strategische und operative Verantwortung und entwickle unsere Kampagnen mit einem guten Gespür für Trends & Innovationen kontinuierlich weiter.
Die Position ist zunächst auf 24 Monate befristet. Unser Ziel ist es allerdings, die Zusammenarbeit langfristig mit dir fortzusetzen. Wir freuen uns auf deine Online-Bewerbung.
Du bringst Struktur in Bewegung – und Ideen zum Laufen.
- Du verantwortest die strategische Ausrichtung sowie die eigenständige Planung und Steuerung zielgruppen- und kanalgerechter Paid-Social-Kampagnen auf Facebook, Instagram, LinkedIn und weiteren relevanten Plattformen – von der Konzeption bis zur Umsetzung.
- Du entwickelst innovative Full-Funnel-Bewerbungsstrategien für relevante Zielgruppen und treibst den gezielten Einsatz neuer Media-Lösungen voran, um die Effizienz und Qualität unserer Social-Media-Mediaplanung nachhaltig zu steigern.
- Du definierst kanal- und kampagnenspezifische KPIs, steuerst und optimierst Kampagnen auf Basis von Business-Zielen, Trends und Wettbewerbsanalysen und leitest daraus strategische Handlungsempfehlungen ab. Den Business Impact präsentierst du überzeugend und managementgerecht.
- Du entwickelst unseren Test-&-Learn-Ansatz strategisch weiter, steuerst hypothesenbasierte Tests und überführst die gewonnenen Erkenntnisse in skalierbare Maßnahmen. Gleichzeitig bewertest du neue Social-Media-Trends und Potenziale und gibst richtungsweisende Impulse für deren Einsatz.
- Als fachlicher Sparringspartner berätst du das Social-Media-Team bei anspruchsvollen Media-Kampagnen für Influencer- und Content-Formate. Darüber hinaus steuerst du interne Stakeholder aus Vertrieb, Strategie und weiteren Bereichen sowie externe Agenturen souverän und bringst unterschiedliche Interessen zielorientiert zusammen.
In deinem Profil spiegelt sich Kompetenz – ruhig, klar, wirkungsvoll.
- Du hast ein Studium in Betriebswirtschaftslehre, Kommunikation, Medien oder einer vergleichbaren Fachrichtung abgeschlossen und bringst idealerweise mindestens sechs Jahre umfassende Berufserfahrung im Paid-Social-Umfeld mit – gerne sowohl auf Agentur- als auch auf Unternehmensseite.
- Du verfügst über ein sehr gutes Verständnis von Tracking-Konzepten und relevanten Social-Media-KPIs, eine hohe Zahlenaffinität sowie ausgeprägte analytische Fähigkeiten. Zudem beherrschst du die fachlichen und technischen Grundlagen der relevanten Social-Media-Kanäle und Tools wie Google Analytics und Meta Business Manager.
- Du hast langjährige Erfahrung in der Konzeption und Aktivierung ganzheitlicher Social-Media-Kampagnen entlang des gesamten Marketing- und Sales-Funnels und ein sicheres Gespür für zielgruppen- und kanalgerechte Kommunikation.
- Du kennst dich mit der Bewerbung integrierter Social-Media-, Influencer- und Creator-Projekte aus und steuerst komplexe Projekte sowie unterschiedliche Stakeholder in einem Konzernumfeld souverän. Dabei überzeugst du mit sehr guten Kommunikations- und Präsentationsfähigkeiten.
- Du interessierst dich für Energie und Energieprodukte und bist bereit, dein Wissen in diesem Themenfeld eigenständig weiterzuentwickeln. Sehr gute Deutschkenntnisse und gute Englischkenntnisse runden dein Profil ab.
So lädst du deine Energie neu auf – gemeinsam mit uns.
- Individuelle Entwicklungs- und Weiterbildungsmöglichkeiten zur gezielten Förderung deiner Kompetenzen.
- Flexible Arbeitszeitmodelle sowie die Möglichkeit zum mobilen Arbeiten, um berufliche Verantwortung und private Bedürfnisse optimal zu vereinbaren.
- 29 Tage Urlaub sowie arbeitsfreie Tage an Heiligabend und Silvester für nachhaltige Erholung.
- Großer Gestaltungsspielraum und echte Entscheidungsfreiheit, um eigene Ideen und innovative Ansätze wirkungsvoll umzusetzen.
- Professionelles, wertschätzendes Arbeitsumfeld mit kurzen Entscheidungswegen und einer flachen Hierarchie.
- Attraktives Gesamtpaket an Zusatzleistungen, u. a. Firmenfitness, betriebliche Altersvorsorge sowie exklusive Mitarbeiterangebote.
Für diese Position ist - abhängig von Qualifikation und Erfahrung - ein Jahresbruttogehalt bis zu 65.000€ vorgesehen.
Inclusion
It is important to us to ensure that people with disabilities have a fair recruitment process in which they can demonstrate their best qualities. For this reason, our representative for people with severe disabilities is involved in the process at an early stage. Please let us know via the application form if you require any technical or organisational adjustments for the recruitment process. We will be happy to provide these.
If you are unable to apply online and would like to speak directly with someone, please contact the recruiter.
What else you should know:
- Type of contract:
- Fixed-term contract
- Employment type:
- Full time
- Work Model:
- Hybrid
- Company:
- E.ON Energie Dialog GmbH
- Job number:
- 488
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Rightly seen: we have received multiple awards as an employer!
We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.
Any questions?
As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!
Application process
Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.
Online application
Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.
Interview
In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.
Contract and onboarding
Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.
We value and foster diversity
Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.
In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.
And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.
E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.
What makes E.ON stand out as an employer
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
Sense of purpose
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.
Sustainability
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.
Winning culture
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.
Recognition
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.
Work Life Balance
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.
Health
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Benefit from our wide range of health and well-being offers and take advantage of preventative activities.
Network
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Joining E.ON opens the door to countless opportunities – regionally and internationally.
Development
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.
Onboarding
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.
