Werkstudent Campaign Intelligence & AI (m/w/d)

  • E.ON Energie Deutschland GmbH
  • Hybrid, Fixed-term contract
  • Part time

E.ON Energie Deutschland GmbH

Die E.ON Energie Deutschland GmbH ist ein bundesweit führendes Energieunternehmen. Mit unseren rund 2.200 Mitarbeitenden verantworten wir den Vertrieb in ganz Deutschland. Unsere Mission ist, der Playmaker der Energiewende in Deutschland zu sein und diese für jeden Menschen machbar zu gestalten. Wir beschleunigen den Übergang zu einer dezentralen und nachhaltigen Energiezukunft, um einen lebenswerten Planeten für zukünftige Generationen zu gewährleisten. Mit Produkten und digitalen Lösungen aus erneuerbaren Energiequellen und innovativen Technologien tragen wir dazu bei, dass jedes Zuhause und jedes Unternehmen Teil der Energiewende sein kann. Werde Teil unseres Teams und gestalte mit uns die Energiewelt von Morgen. It's on us.

Zum nächstmöglichen Zeitpunkt suchen wir dich als Werkstudent Campaign Intelligence & AI (m/w/d). Als Standort/e bieten wir an: München

Werkstudent Campaign Intelligence & AI (m/w/d)

Location: Munich, Bavaria, Germany
Applications can only be submitted online via our portal. Please understand that we cannot consider applications that reach us by e-mail.

Job description

Unser Team

Als Abteilung Campaign Intelligence & AI (CIA) gestalten wir den Vertrieb der Zukunft: ein digitales, datengetriebenes und personalisiertes Kundenmanagement. Wir verbinden Unternehmensstrategie mit einem tiefgreifenden Kundenverständnis, um wirkungsvolle Vertriebsstrategien zu entwickeln und unsere Kundenkontakte und Journeys intelligent zu designen. Für ein nahtloses Kundenerlebnis managen wir den gesamten Kampagnenprozess end‑to‑end – von der datengetriebenen Kampagnenplanung und Zielgruppenselektion über die Erarbeitung personalisierter Inhalte bis hin zur Erfolgsmessung und der Ableitung strategischer Learnings. Mit unserem AI@CCO Lab definieren wir hierbei das Operating Model für den Energievertrieb der Zukunft.

Dein Spielfeld

Operative Unterstützung

Planung, Umsetzung und Optimierung von Kampagnen – insbesondere bei teil‑automatisierten Kampagnen (Next Best Actions)

Mitarbeit an Teilprojekten

Im Rahmen laufender Kampagnen sowie neuer Initiativen, v. a. in den Bereichen Activation, Loyalization und Retention

Pflege, Analyse und Auswertung

Unterstützung bei derPflege, Analyse und Auswertungkampagnenrelevanter Daten und KPIs sowie Begleitung von Optimierungsmaßnahmen

Kommunikations- & Entscheidungsvorlagen

Erstellung und Pflege von Präsentationen, Übersichten und Entscheidungsunterlagen (z. B. PowerPoint, Excel) und allgemeine Projekt‑ und Teamunterstützung im operativen Tagesgeschäft

Stakeholdermanagement

Unterstützung bei der Koordination und Abstimmung mit internen Schnittstellen (z. B. andere Teams, Stakeholder), inkl. Briefings und Sicherstellung des End‑to‑End‑Betriebs von der Kampagnenanlage bis zum Reporting

Bist du unser Playmaker?

Erfahrung

Eingeschriebener Student und idealerweise bereits erste praktische Erfahrungen in den Bereichen Vertrieb, Projektmanagement oder Kampagnenmanagement o.ä.

Verfügbarkeit

Unterstützung studienbegleitend von 20 Stunden (max., z.B. 2–3 Tage pro Woche); in den Semesterferien gerne auch mehr

Arbeitsweise

Eigenständige, strukturierte und zuverlässige Arbeitsweise

Toolkenntnisse

Sicher im Umgang mit MS‑Office (insbesondere Excel und PowerPoint)

Arbeitsweise & Mindset

Du bist motiviert, arbeitest gerne im Team, überzeugst durch eine schnelle Auffassungsgabe und gehst Aufgaben eigenständig und verantwortungsbewusst an. Zudem vernetzt du dich gerne und hast Freude daran, dich schnell in neue Themen einzuarbeiten – insbesondere im datengetriebenen Umfeld sowie rund um digitale Marketing- und Automatisierungsthemen

Sprachkenntnisse

Ausgezeichnete Deutsch- (C1) & sehr gute Englischkenntnisse (mind. B2) bringst du mit

Unser Energie-Paket für dich

  • Ein innovatives und dynamisches Umfeld zur Gestaltung einer nachhaltigen Energiewelt von Morgen
  • Flexible Arbeitszeitregelung und hybrides Arbeitsmodell mit einem Mix aus remote und Präsenzarbeit
  • Kein Kaffeekochen und Kopieren, sondern eigenverantwortliche Aufgaben mit hoher Gestaltungskompetenz
  • Eine professionelle und freundliche Arbeitsatmosphäre, bei der jede Meinung und Idee gehört wird
  • Ein aktives Studierenden-Netzwerk innerhalb eines Großkonzerns mit Berufseinstiegschancen aus erster Hand

Inclusion

It is important to us that people with disabilities have access to a fair application process, providing them with an opportunity to shine. Therefore, our representative body for severely disabled people will be included in the process from an early stage. Please let us know via the application form if you require technical or organisational adjustments during the application process. We will strive to make the required aids available.

Should you not be able to apply online and want to speak someone in person, please contact your local recruiter.

What else you should know:

Type of contract:Fixed-term contract
Employment type:Part time
Work Model:Hybrid
Company:E.ON Energie Deutschland GmbH
Job number:244495

As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!

Rightly seen: we have received multiple awards as an employer!

We are delighted to have received several employer awards that reflect our commitment to a positive, diverse and fair working culture. Get to know us and discover why our employees enjoy working for us.

Pride Award

Any questions?

Our recruiting team will be happy to answer any questions you may have by e-mail. Or are you already convinced that this should be the next step in your career? Then apply online right now via our career portal. We look forward to receiving your application! Please note that applications by e-mail will not be considered.

As long as the position is advertised on our careers page, we are looking for suitable candidates (f/m/d). We look forward to receiving your application!

Application process

Depending on the company and position, the process may vary. So we are providing you with an exemplary overview of the possible steps involved. Your recruiter can help you with any additional questions you may have.

  • Online application

    Your online application is the first step of the application process. All jobs are advertised in our career portal. Create an application profile – it will only take about two minutes and can open the door for you to jobs in all E.ON Group companies worldwide. All applications for advertised jobs at E.ON must be made online.

  • Interview

    In the interview, we get to know each other better. Tell us about yourself and ask us anything that is on your mind: about the position, the team or generally about E.ON as an employer. The interview will take place either in person or online. We look forward to meeting you.

  • Contract and onboarding

    Welcome to the team! We want to make sure that you'll find your way around the company quickly. During your onboarding you’ll learn everything you need to know about E.ON and your new work environment.

We value and foster diversity

Society is diverse – just like our workforce. We’ve proved that fresh ideas and perspectives always emerge when an exciting blend of different people work together. That's why we work hard to become a diversity pioneer.


In 2008, we signed the German Diversity Charter. We are also a member of numerous national and international networks and initiatives that deal with various aspects of diversity.


And we also promote an inclusive culture internally. To name just two examples: In Germany, we run a mentoring programme to prepare female employees for leadership positions. We also launched the CEO Awards for Diversity & Inclusion in 2018. The awards support people and activities at E.ON who are committed to diversity and inclusion.

Behind the scenes

At E.ON we are convinced that good energy connects. Get to know the people at E.ON, find out what we stand for and what topics you can work on with us.

Time for Action

Climate change is the global challenge of our time. Find out how E.ON is committed to building a CO2-free, digital energy world.

Kununu

We have already received several awards for our commitment as an employer - including in the areas of women and family friendliness and as a "Top Company" from the employer rating platform kununu.

Hybrid Working

For the most part, we have a hybrid working model in place where we work partly in the office and partly from home, depending on the task. This supports your work-life balance and protects the environment. We value personal exchange just as much as digital opportunities for collaboration, and we’ll provide you with the equipment and digital tools you need to do your job well. Please contact your recruiter to learn more about the working options of your desired position.

Welcome to Munich

A great workplace drives motivation and energy. Discover our office in Munich and how your new workplace can inspire you to be a playmaker every day.

E.ON is one of Europe's largest operators of energy networks and infrastructure and a provider of innovative energy solutions for around 48 million customers. Around 74,000 employees are constantly working to digitize the energy world, achieve net zero and connect everyone to good energy. To achieve this, we are focusing our actions on sustainability, digitalization, and growth. We strongly believe that differences make us stronger and welcome all people into our inclusive and diverse culture.

What makes E.ON stand out as an employer

  • Sense of purpose

    Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.

    Together we pave the way for the green energy transition in Europe and enable society and our customers to become C02-neutral.

  • Sustainability

    We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.

    We make energy cleaner and smarter, giving our customers access to a sustainable supply of electricity and heat.

  • Winning culture

    We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.

    We promote an inclusive culture where everyone feels valued and where everyone can reach their full potential and make a meaningful contribution to E.ON's success.

  • Recognition

    We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.

    We value the contribution of each individual. We recognise individual achievements and reward the successes we deliver as a team.

  • Work Life Balance

    Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.

    Family or career? It doesn’t have to be either/or. Whether flexitime, part-time or hybrid working: At E.ON, you will find the right model for every life situation.

  • Health

    Benefit from our wide range of health and well-being offers and take advantage of preventative activities.

    Benefit from our wide range of health and well-being offers and take advantage of preventative activities.

  • Network

    Joining E.ON opens the door to countless opportunities – regionally and internationally.

    Joining E.ON opens the door to countless opportunities – regionally and internationally.

  • Development

    Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.

    Whether you're looking for a specialist or management career, our individual training programmes will help you develop both professionally and personally.

  • Onboarding

    We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.

    We’ll help you learn everything you need to know about E.ON and your new working environment – making your start at E.ON easy.

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